Alex Son

Alex Son is the Founder and Chief Executive Officer of Digitalog Technologies. He founded Digitalog in 2023 and is the first to define and build IMP (Integrated Marketing Platform), a category that unifies every layer of marketing operations into a single system. Alex has lived and worked across Australia, Japan, China and Korea, gaining direct exposure to global markets. He studied marketing at the Australian Academy of Commerce in Sydney before withdrawing, and earned a Master’s degree from the Korea Advanced Institute of Science & Technology (KAIST). Alex completed internships at EY, BCG, Bain & Company, Johnson & Johnson and SK Telecom, and spent roughly ten years in global marketing at Google, Criteo and General Mills, working in Australia, Japan and Korea. Under Alex’s leadership, Digitalog has shipped Conma AI and Marcomm AI, and is developing additional marketing-operations solutions. The company is steadily connecting the solutions, with the long-term vision of completing a single Integrated Marketing Platform.