About Digitalog

In the 1990s, finance got ERP.

Oracle, SAP. Accounting that lived on paper ledgers and scattered spreadsheets moved into one system. Transactions, inventory, closing, and tax began running on the same data.

In the 2000s, sales got CRM.

Salesforce, HubSpot. Customer information left the business cards and private inboxes and gathered on one screen. Pipeline, history, and the next move began landing on a single line.

And marketing?

Marketing never had a system of its own. Social managers run in one tab. Ad ops in another. Events somewhere else. Press releases somewhere else again. The marketer's day is still ten open tabs.

Google Docs made typewriters multiplayer, and Dropbox brought file cabinets to the cloud — and marketing tools evolved too. But conceptually they still run apart. We duct-tape the days together with email, copy-paste, and an endless row of tabs.

The moment IMP was first imagined.

While working in Tokyo, a client once emailed me four revised marketing calendars in a single day. What would have been one quick update in a SaaS turned into four separate emails. That was the moment — IMC, social, advertising and PR running in one place. The Integrated Marketing Platform (IMP) — the first line of IMP started right there.

Digitalog is the company that first defined the category called IMP.

We first tried to build IMP all at once. But we were so focused on the big picture that we overlooked something obvious — how many departments need to coordinate, and for how many months, before a single company adopts an ERP or a CRM. We missed something else, too: any system that arrives must, in the end, take the repetitive work off people's hands. A platform shaped like everything but still asking humans to type in every record — no matter how impressive — isn't compelling. So we restarted. From the smallest unit, where human hands touch the work most. The first result was Conma AI, and from there we are connecting marketing-workflow automation solutions one at a time.